I designed a seasonless powerpoint template for Calvin Klein Jeans Eyewear (through Marchon Eyewear) to use as a Sales Guide Sheet throughout the seasons. The objective was to design a template that is user friendly, easily editable and within the identity of CKJ. The text is shown as a placeholder. (The image thumbnail was of the original cover intended for the Sales Guide Sheet.)
Calvin Klein Eyewear Landing Page for VSP
Designed a landing page for VSP Australia for the Calvin Klein Eyewear brand. The first image shows the multiple ideations I proposed and the last image is the one VSP decided upon. The landing page is not yet live; link to follow soon.
Mara Hoffman E-blast
Designed three FW17 announcement email blasts for Mara Hoffman for a job application on their website. These are concepts and were never used.
CKxVans Advertising Campaign
Womenswear & Menswear SS17 campaign of Calvin Klein in collaboration with Vans. All photos were taken on a disposable camera to represent the limited-edition quality of this collaboration and to also help capture the grunge-quality in relation to Vans. Models were to be diverse in color and figure (similar to the infamous #mycalvins campaign). Men and women were to be seen as equal. ALL pictures are original and were taken by Anna Haggerty.
#CKxVans / “Own your street” / "Where street meets style"
This project was split into five parts:
(4) Social Media
The print advertisements for the Calvin Klein x Vans collaboration project showcases the flexible achievement in the campaign of “Own your street.” The campaign features the call-to-action slogan of “CKxVans” along with the diverse, world-wide attentive goal, advertising each individual’s location where he/she resides and “owns” his/her street.
All of these specific print advertisements for the campaign will be featured in V Magazine, for they feature beautiful, full bleed and unusual-sized spreads. V Magazine is also known for their high-fashion target audience and advertisements.
Indoor: Nordstrom Window Display
Window displays will be used throughout most high-end retail stores in the world similar to Nordstrom, Lord & Taylor, and Bloomingdale’s, where they sell both Calvin Klein and Vans merchandise. Minimal text is used to gather the attention from the photo’s sex appeal and overall minimalistic approach Calvin Klein enjoys to use. The idea is to subtly get people into the store without shouting at the consumer to purchase the product.
This sleek, black-on-black shoebox will be a limited edition packaging advertisement for the Calvin Klein x Vans collaboration. The shoebox packaging will only be available in Vans retail stores throughout the world in order to get the intended target audience to visit not only the Calvin Klein retail store and their third-party stores, but also to Vans retail stores. The packaging will only be available throughout the spring and summer of 2017 beginning in February and ending in July to highlight the collaboration’s goal of the SS17 campaign.
Indoor: Shoebox Handbill Insert
Inside every limited edition CKxVans shoebox will be this attention-grabbing, call-to-action print advertisement. The goal of this 5”x5” print handbill is to grab the interest of the Vans shoe consumer to be interested in purchasing a clothing item from Calvin Klein as well. The handbill showcases grungy photography mixed with the Vans skate-punk target customer and Calvin Klein’s young and contemporary target customer.
Outdoor: Digital Billboard - Times Square, NY
Times Square in Manhattan, NY, will be used as a focal point for digital advertising as millions of people pass through Midtown every day. The advertisement will be a slideshow of full-bleed images featuring the campaign’s textual elements, highlighting different cities and states. Since most people visiting Times Square are tourists, they are likely to be from out of state and from small cities/towns. This allows the collaboration to be successful in gaining the attention from the intended target audience and to increase the call-to-action being advertised.
Outdoor: Print Billboard - SoHo, NY
Print billboards will be displayed throughout major cities in the world including New York and California. The massive billboards will match the print advertisements as seen earlier in the V Magazine print spreads.
Outdoor: Pop-up Merchandise Store
Similar to limited edition pop-up shops that “pop-up” on the streets of SoHo, I wanted to incorporate a local feel to the word pop-up by ruralizing it. The Recreational Vehicle (RV) will act as the same van pop-up store that Alexander Wang did for his Adidas collaboration in the summer of 2016 in SoHo, NY.
The RV will travel to 48 states visiting two towns per state. One will be the capital of the state and the other will be a small town, to attract people of all sorts--which the campaign aims for. The trip will last for about 90 days beginning in February and ending in early May. With the help of social media, followers will be notified a day in advance on where the RV is headed next.
Once within the state, people in the area will have the opportunity to board the vehicle and try on Calvin Klein clothes and Vans shoes. They can walk on a make-shift catwalk that extends from the vehicle and get their picture taken to keep as part of the experience. The photo will apply an auto-filter to match the unique color scheme of the collection. Afterward, they will be able to purchase the merchandise items if interested.
Examples of posts include:
“02.20.17 / SS17. #CKxVans”
“Where street meets style. For a limited time, Calvin Klein is teaming up with Vans for a SS17 collection. Link in bio #CKxVans”
“Put on your Vans and get ready for the SS17 campaign release.”
“#OwnYourStreet this Spring and Summer in #CKxVans. Link in bio.”
“Find the #CKxVans RV in your city for exclusive merchandise. Link in bio.”
“Hastings, Nebraska! #OwnYourStreet from 12-2 PM CST at 1208 E Broadway St.”
On the announcement date of the SS17 campaign, the Calvin Klein x Vans filter will be available across the United States for that one day. Afterwards, the filter will only be available in the town/city that the RV arrives at during the days’ extent.
(1) The far left phone shows the “before” picture about to be taken.
(2) The middle phone shows the picture taken with the CKxVans custom filter applied.
(3) The far right phone shows the applied filter with the “Own your street in #CKxVans” text seen throughout the campaign. The far right text will also display the location of the photo being taken using the phones location services.
Both the Calvin Klein and Vans twitter will utilize a personalized bitmoji of a checkerboard-patterned bra immediately following the hashtag #CKxVans when tweeted by any Twitter user.
“02.20.17 / SS17. 10 AM EST.”
“#OwnYourStreet this spring/summer in #CKxVans”
“First stop: 12 Mercer St, NY, NY. 1-3 PM EST on 02.21.17. #CKxVans.”
“Find the #CKxVans RV in your city for exclusive, limited edition merchandise: calvinklein.us/vans."
CKxVans SS17 Campaign Video
Video footage and editing by Anna Haggerty. Song: "Wut I Liek Abt U" - Jank.
A few designs from my Summer 2016 Graphic Design Internship with V Magazine. (May-Aug.)
Designed web advertisements for the V Magazine and V Man website, designed e-invites to brand-name advertisers across the country, produced GIFs for social media, created mockups to redesign the V Magazine gallery space, and conducted photo research/reached out to photographers and music labels to use their art in upcoming issues.
V102 Advance Copy Stickers
Blue and gold swatch-specific sticker colorations for the advance V102 copies.
V Web Ads
V Gallery Space - Mockup
V Magazine - "1 Million" GIF
A GIF designed for V Magazine's Instagram in honor of the company reaching 1 million followers on Instagram.
V Instagram Post
Entire layout and mockup designed by Anna Haggerty for V Magazine's Instagram.
V103 "Face the Music" Advertisement
V103 "Face the Music" advertisement emailed to high-end, brand-name advertisers across the country. Only designed the GIF, including its textual elements.
Commission: Brooklyn Wall Mural
Helped commission Elle, a NY-based graffiti artist, to do a mural of some of the most iconic musicians to recently pass away, including Prince and David Bowie.
Mountain Valley Redesign
Objective: To find and redesign a product that was $5 or less. Redesigning could have included changing the company name, updating the logo, updating the fonts, and/or improving the color palette, etc.
Approach: For the product that I found, which is Mountain Valley Spring Water, I aimed to update and modernize their logo. Specifically, the color palette and typefaces. While researching Mountain Valley, some key terms I picked up on were that they aim for premium, natural water to be served in upscale restaurants and grocery stores. Their demographics also consists of young, health-aware buyers and celebrities. Therefore, with those key elements in mind, I did not believe that their current look gave off the young, contemporary vibe. Upon researching, I noticed that Mountain Valley has always used custom engraved green glass bottles since 1871, their start date. Since this has been used for 144 years, I did not believe it was a crucial element to change/update since their green water bottle competition is rare. I believed that by modernizing the type and color, consumers would be more attracted to the brand and feel more prestige like the company aims to do. In conclusion, I knew it was beneficial for Mountain Valley’s demographics to add a contemporary twist to their logo by changing the typeface and altering the color palette, yet keeping some familiar key elements from the 1800’s.
This project is featured on Packaging of the World: http://www.packagingoftheworld.com/2015/12/mountain-valley-spring-water-student.html#sthash.lkgmJGHT.dpuf
UW-Stout School of Art & Design Website
A school project collaboration between Anna Haggerty, Erin Love, James Anema, and Joe Boettcher for our Interactive II class at UW-Stout. The pages that are displayed are the pages Anna Haggerty coded and designed.
UW-Stout SGX Identity
The Stout Game Expo (SGX) is an interactive, semi-annual gaming event where you can play dozens of free games. All of the participating games were created by freshmen, sophomore, junior and senior students on a variety of platforms.
In March, UW-Stout was ranked by the Princeton Review as 21st in the country for undergraduate Game Design programs and 16th in the country for graduate Game Design programs. UW-Stout was the only institution in Wisconsin, Minnesota, or Iowa that made the Princeton Review list.
Stout Game Expo (SGX) Poster
The Stout Game Expo (SGX) poster functions as a flexible identity, allowing it to be edited over the years to represent the current year the Expo is being advertised for. For example, next year it will read SGX.17 and so on.
The SGX.16 identity advertised on the University of Wisconsin-Stout website.
Sculpture I - 1995
Streamers, dowels, latex paint, oakwood, spray paint, and fishing line.
Holographic film, aluminum tape, white bonding cement.
The concept of this piece revolved around superficiality. Think Miami, tanning beds, grungy parties, etc. I wanted the entire space to be white to have the entrancing light reflect onto every surface, which is why I used white bonding cement (powder) to cover the ground. As pictured, every angle was a new mystery with the lights being pink, turquoise, orange, yellow, and green depending on where one stood. Most images show a bright pink light with the walls being blue - a superficial mystery in and of itself.
I chose to title the piece based on a song "Hypernight" by Title Fight. The lyrics made the piece come alive in my eyes because of its close relation to what I felt the piece stood for. Hypernight, in my eyes and sculpture, means to feel an emotion that you cannot decipher or explain. You're just living in the moment and feeling everything in that moment, and having no words to describe it, feels even more unreal.
Enjoy the lyrics below:
"Vague I'm so misleading Forgotten feelings Try to read my mind Hiding secrets in front of open eyes
See a question in its reflection Never knowing more Than if you're the flower Or if you're the soil.
Spent my life Trying to make everything right Hypernight Widened sight to make me realize
Try to forget all the things I want to do before I die It's just a waste of all my precious time
See an answer in darkness pure Hypernight is mine The truth is within A darker sky
I don't want to see things differently It's what I taught myself to believe
Spent my life Trying to make everything right Hypernight Widened sight to make me realize
Emotions that I know so well Carry Me To a place of discontent Ungrudgingly"
Hypernight detail - white bonding cement
Sculpture II - Hyperficial
A performance piece by Anna Haggerty and Claire Kayser featuring models: Anna Haggerty (left) and Claire Kayser (right).
Latex paint, plants, (4) 48" LED lights, holographic film, and ceramic objects.